Botanical Name: Verbena ‘EnduraScape™ Purple Fizz’ Common Name: Verbena Hardiness Zone: Grown as an Annual in Most Climates; Perennial in Warmer Zones Size: 8–12" Tall × 18–24" Spread Growth Habit: Mounded, Spreading, Well-Branched Sunlight: Full Sun Soil: Well-Drained, Fertile Soil Water Needs: Moderate; Drought Tolerant Once Established Bloom Season: Late Spring through Frost Fertilizer: Light, Regular Feeding Encourages Best Flowering Features: Bright Purple Flowers with White Eye, Nonstop Blooming, Heat & Humidity Tolerant Uses: Garden Beds, Borders, Containers, Hanging Baskets, Mass Plantings Patent: ✔ Patented Propagation: ❌ Propagation Prohibited Without License

More About Verbena ‘EnduraScape™ Purple Fizz’

Verbena ‘EnduraScape™ Purple Fizz’ delivers vibrant purple blooms accented by a crisp white eye that creates a lively, fizzy visual impact in both landscape and container plantings. The flowers appear in dense clusters over a neat, spreading mound of foliage, making this variety ideal for bold color in low borders and mixed containers.

Part of the EnduraScape™ series, ‘Purple Fizz’ was bred for extended bloom performance, superior heat tolerance, and a tidy habit that resists stretching or legginess. Its robust flowering habit ensures consistent coverage from late spring through the first heavy frosts.

Why We Like It (Our Trials)

In our trials, ‘Purple Fizz’ consistently stood out for its abundant blooms, vigorous growth, and ability to thrive in hot, humid conditions without fading. It flowers continuously with minimal deadheading and maintains a neat shape even under stress.

We especially appreciate its versatility. Whether planted en masse for a bold pop of color, mixed into containers for contrast, or paired with softer pastel tones, this verbena delivers nonstop impact all season long. The white eye adds brightness that keeps the color from appearing flat in strong sunlight.

‘Purple Fizz’ vs. Other Verbenas

Compared with traditional verbena varieties, the EnduraScape™ series provides improved disease resistance, more uniform growth, and longer flowering periods. ‘Purple Fizz’ stands out for its electrifying purple color and reliable performance in tough summer conditions.

For gardeners seeking a vibrant, easy-care annual with nonstop color and wide design flexibility, Verbena ‘EnduraScape™ Purple Fizz’ is an excellent choice.