Botanical Name: Verbena hybrida ‘EnduraScape™ Purple Fizz’ Common Name: Verbena Hardiness Zone: Grown as an Annual in Most Climates; Perennial in Warmer Zones Size: 8–12" Tall × 18–24" Spread Growth Habit: Mounded, Spreading, Well-Branched Sunlight: Full Sun Soil: Well-Drained, Fertile Soil Water Needs: Moderate; Drought Tolerant Once Established Bloom Season: Late Spring through Frost Fertilizer: Light, Regular Feeding Encourages Best Flowering Features: Bright Purple Flowers with White Eye, Nonstop Blooming, Heat & Humidity Tolerant Uses: Garden Beds, Borders, Containers, Hanging Baskets, Mass Plantings Patent: ✔ Patented Propagation: ❌ Propagation Prohibited Without License

More About Verbena ‘EnduraScape™ Purple Fizz’

Verbena ‘EnduraScape™ Purple Fizz’ delivers vibrant purple blooms accented by a crisp white eye that creates a lively, fizzy visual impact in both landscape and container plantings. The flowers appear in dense clusters over a neat, spreading mound of foliage, making this variety ideal for bold color in low borders and mixed containers.

Part of the EnduraScape™ series, ‘Purple Fizz’ was bred for extended bloom performance, superior heat tolerance, and a tidy habit that resists stretching or legginess. Its robust flowering habit ensures consistent coverage from late spring through the first heavy frosts.

Why We Like It (Our Trials)

In our trials, ‘Purple Fizz’ consistently stood out for its abundant blooms, vigorous growth, and ability to thrive in hot, humid conditions without fading. It flowers continuously with minimal deadheading and maintains a neat shape even under stress.

We especially appreciate its versatility. Whether planted en masse for a bold pop of color, mixed into containers for contrast, or paired with softer pastel tones, this verbena delivers nonstop impact all season long. The white eye adds brightness that keeps the color from appearing flat in strong sunlight.

Purple Fizz vs. Other Verbena

Purple Fizz brings visual texture to the EnduraScape™ Series with lighter centers that soften the overall look without sacrificing vigor. It fills the same performance niche as EnduraScape™ Blue, but with more movement and interest. Compared to Pink Fizz, it is cooler and more refined, while offering more complexity than solid Purple. It works particularly well in mixed plantings where contrast matters. Purple Fizz is the most decorative purple option in the EnduraScape™ family.

Some Lanai® Varieties share the bicolor idea, but Purple Fizz offers better spread and perennial persistence. Lascar™ Varieties focus on saturation rather than pattern, making Purple Fizz more adaptable in softer designs. This variety excels where gardeners want texture without aggression. It’s a smart choice for those who like visual interest but still expect serious performance.