Botanical Name: Browallia speciosa ‘Endless™ Flirtation’

Common Name: Browallia, Bush Violet

Hardiness Zone: Annual in Most Climates; Perennial in Warm Regions (USDA Zones 10–11)

Size: 12–16" Tall × 12–18" Spread

Growth Habit: Compact, Rounded, Well-Branched Habit

Sunlight: Partial Shade to Full Shade (Tolerates Gentle Morning Sun)

Soil: Prefers Well-Drained, Organic-Rich Soil

Water Needs: Moderate; Consistent Moisture for Best Performance

Bloom Season: Late Spring through Frost

Fertilizer: Light, Regular Feeding During Active Growth

Features: Soft Blue-Lavender Flowers with White Throats, Heavy Flowering, Excellent Shade Tolerance, Clean Foliage

Uses: Shade Containers, Hanging Baskets, Borders, Underplantings, Woodland & Courtyard Gardens

Patent: ✔ Patented

Propagation: ❌ Propagation Prohibited Without License

See our complete Browallia Plant Guide for more in depth care details.

More About Browallia ‘Endless™ Flirtation’

Browallia ‘Endless™ Flirtation’ is a refined, modern shade-blooming annual known for its soft blue-lavender flowers and gentle, elegant appearance. While slightly lighter in color than ‘Endless™ Illumination’ it delivers equally impressive flower coverage, blooming continuously from planting through frost without the need for deadheading. Its flowers are evenly distributed across the plant, creating a soft, romantic wash of color that brightens shaded spaces without overpowering nearby plants.

As part of the Endless™ series, ‘Endless™ Flirtation’ was bred for uniform growth, improved branching, and season-long performance. It maintains a tidy, rounded shape throughout the growing season and avoids the leggy or uneven habits seen in older Browallia types, making it especially dependable for containers and structured plantings.

Why We Like It (Our Trials)

In our trials, ‘Endless™ Flirtation’ has proven to be an exceptionally consistent performer in partial to full shade, offering steady bloom coverage and attractive foliage even during warm, humid conditions. It establishes quickly, fills in evenly, and holds its shape without aggressive pruning or maintenance. The softer bloom color blends beautifully with foliage-forward shade plants, making it a natural fit for layered designs.

We especially like how adaptable it is. ‘Endless™ Flirtation’ shines in shaded containers and hanging baskets, softens the edges of garden beds, and works effortlessly beneath trees and shrubs. It pairs particularly well with ferns, caladiums, coleus, and heuchera, and it still attracts pollinators despite its preference for lower light.

Browallia ‘Endless™ Flirtation’ vs. Other Shade Annuals

Compared to impatiens or torenia, Browallia ‘Endless™ Flirtation’ offers a longer, more consistent bloom cycle in true shade, along with a calmer, more refined color palette. While impatiens often perform best in bright shade, Browallia continues flowering reliably even as light levels drop.

When compared to foliage-only shade plants, ‘Endless™ Flirtation’ adds gentle color without increasing maintenance or disrupting design balance. For gardeners looking to introduce soft, season-long color to shaded areas with minimal effort, Browallia ‘Endless™ Flirtation’ is one of the most elegant and dependable options available.