Botanical Name: Browallia speciosa ‘Endless™ Illumination’

Common Name: Browallia, Bush Violet

Hardiness Zone: Annual in Most Climates; Perennial in Warm Regions (USDA Zones 10–11)

Size: 12–18" Tall × 12–18" Spread

Growth Habit: Compact, Mounding, Well-Branched Habit 

Sunlight: Partial Shade to Full Shade (Tolerates Morning Sun)

Soil: Prefers Well-Drained, Organic-Rich Soil

Water Needs: Moderate; Consistent Moisture for Best Performance

Bloom Season: Late Spring through Frost

Fertilizer: Light, Regular Feeding During Active Growth

Features: Intense Violet-Blue Flowers with White Throats, Exceptional Shade Performance, Long Bloom Season, Clean Foliage

Uses: Ideal for Shade Containers, Hanging Baskets, Borders, Underplantings, and Woodland-Style Gardens

Patent: ✔ Patented

Propagation: ❌ Propagation Prohibited Without License

See our complete Browallia Plant Guide for more in depth care details.

More About Browallia ‘Endless™ Illumination’

Browallia ‘Endless™ Illumination’ is one of the best true shade-blooming annuals available, prized for its nonstop display of rich violet-blue flowers accented with bright white centers. The blooms are produced continuously from planting through frost, even in low-light conditions where most flowering annuals struggle.

As part of the Endless™ series, this variety was bred for improved branching, uniform growth, and exceptional flower longevity. Compared to Endless™ Flirtation, Illumination more saturated color while maintaining the same nonstop flowering performance. Unlike older browallia types that bloomed in waves, ‘Endless™ Illumination’ lives up to its name—providing constant color without deadheading.

Why We Like It (Our Trials)

In our trials, ‘Endless™ Illumination’ has been a standout performer in partial to full shade, maintaining strong bloom coverage and clean foliage throughout the season. It establishes quickly, stays compact, and doesn’t stretch or thin out, even during warm, humid summers.

We especially appreciate its versatility. It performs beautifully in shaded containers and hanging baskets, adds reliable color beneath trees and shrubs, and pairs effortlessly with foliage plants like ferns, caladiums, and coleus. Pollinators, especially butterflies, visit regularly despite the plant’s shade preference.

Browallia ‘Endless™ Illumination’ vs. Other Shade Annuals

Compared to impatiens or torenia, Browallia offers deeper blue-violet color and a longer, more consistent bloom cycle in true shade. While impatiens excel in bright shade, browallia continues flowering even in lower light conditions.

When compared to foliage-focused shade plants, ‘Endless™ Illumination’ provides a rare pop of saturated color without sacrificing ease of care. For gardeners looking to add dependable, season-long color to shaded spaces, Browallia ‘Endless™ Illumination’ is one of the most reliable options available.